What Is Digital Marketing?

Digital marketing is an umbrella term for any type of marketing that uses digital channels. It can include everything from social media and email marketing to mobile apps and SEO.


Unlike traditional marketing, digital marketing allows you to target a specific audience. For example, you can create an ebook that is specifically for girls.

Reaching a Wider Audience

With so much data and information available, digital marketing allows for a highly personalized approach to advertising. This is because it provides the ability to target a specific audience with content that speaks directly to their needs and interests, which ultimately increases the effectiveness of the campaign.

For example, in the world of digital marketing, a business can pay to place an advertisement on Facebook to be shown only to people who are interested in its product. It can also target people who are following the company on Twitter or those who have recently visited its website. This type of targeting would be impossible using traditional methods.

Moreover, digital marketing strategies enable businesses to promote their products and services to a wider audience than ever before. This is because of the sheer number of people with access to the internet. For example, the number of social media users is expected to reach six billion by 2027. It’s no secret that the vast majority of those users are young.

For this reason, it is important for brands to use digital marketing strategies that target young people to ensure that their advertising dollars are well spent. This is because they are more likely to be aware of and purchase the brand’s products or services. Likewise, younger audiences are more likely to share and recommend the brand’s content.


Digital marketing can be a cost-effective way to reach your target audience. For example, sending a message through a messaging app like WhatsApp or Facebook Messenger is a quick and easy way to let your audience know about flash sales or new products. Similarly, posting helpful blog content to your website can attract a lot of traffic for your business and increase your SEO ranking.

Digital marketers also use analytics to find out what works and what doesn’t. This helps them allocate budgets efficiently and make sure they’re using their resources to the best of their abilities. In contrast, traditional marketing methods can be expensive and difficult to track.

Another benefit of digital marketing is that it can be highly targeted to your audience. For example, if you want to market a specific product to women in their 40s, it’s much easier to create and manage a Facebook campaign than to print a brochure that will only be distributed in your city.

Finally, digital marketing is a great way to build trust with your audience and increase your customer base. For example, cosmetic brand Dove has a successful social media strategy that promotes their messages about body positivity. Likewise, global luggage company Samsonite has used email and chatbots to connect with customers and provide them with personalized communications.

Easily Measured

It’s important to track the results of your digital marketing efforts, but it can be challenging to know which metrics are most relevant. To make sure you’re measuring the right things, choose a good analytic platform. This will enable you to monitor key performance indicators like unique visitors, inbound links, click-through rates, and search engine rankings.

You’ll also want to measure social media traffic, which can indicate the success of a content or product campaign. For example, an increase in social traffic may be a result of a successful paid ad campaign on Facebook or a news article featuring your brand.

Another critical metric is MQL to SQL conversion rate, which shows how many marketing qualified leads (MQLs) convert into sales qualified leads (SQLs). This number can be a strong indicator of the effectiveness of your lead generation campaign.

Digital marketing also allows you to target your ads based on specific criteria like age, location, and interests. For example, shoe brand Fizzy Goblet can use Facebook to show its products to shoppers who are interested in shoes, and even offer a discount on its products. This type of targeting is not possible in traditional marketing, but it’s a big advantage of digital marketing. Having access to this data enables marketers to optimize their campaigns and drive higher ROI.

Building Trust

Building trust in the digital marketing world is an important part of establishing a strong relationship with your target audience. It helps them become more confident in your products and services and makes them more willing to purchase from you. It also helps you build an emotional connection with your customers and boosts your business reputation. This can be achieved by using authentic marketing techniques. Cosmetic brand Dove, for example, uses emotive video content to promote its body-positive message and build trust in its audiences. Similarly, luggage company Samsonite has used social media campaigns and search engine marketing to reach its audience and gain trust in the digital market.

To build trust in the digital market, businesses must focus on three key areas: consistency, conversation, and cadence. A consistent aesthetic and overarching message across all channels is essential for maintaining trust with prospective customers. This includes your website, social media platforms, and email communications.

It’s also important to ensure that your customer service is up to par. If your customers are having trouble finding the information they need on your site or with your representatives, it can cause them to lose trust in your brand. Additionally, if you don’t reply to their questions quickly, it can indicate that you don’t value them and doesn’t care about their concerns.